Create your account and open every resource. You get 100 tokens free.
Free for signing up, no card. Spend them on whatever you want: SOPs, brand teardowns and libraries of real ads, classified. Each resource costs between 10 and 30 tokens, so the welcome ones open several — and whatever you unlock stays yours, in one place and ready to use.
Each one, in the portal
Each one is claimed from the portal, and its cost comes off your balance right away. The 100 you start with already open several.
- The 43 concepts that decode any static adLocked · 10 tokensUnlock
- The frameworks behind the videos that last longestLocked · 10 tokensUnlock
- 40 verbal hooks that stop the scrollLocked · 10 tokensUnlock
- The 10 concepts that close the already-warm buyerLocked · 10 tokensUnlock
- How to squeeze a winning ad without breaking itLocked · 15 tokensUnlock
- The 10 landing pages the money actually goes toLocked · 15 tokensUnlock
- Energy gum, the category still wide openLocked · 25 tokensUnlock
- Jelly format, the 2027 trendLocked · 30 tokensUnlock
- Liposomal technology in liquid sachetsLocked · 30 tokensUnlock
- Mars Men, zero to nine figures in 18 monthsLocked · 20 tokensUnlock
- 8HOURS, the top brand in sleep and performanceLocked · 25 tokensUnlock
- SEED, how you sell a $50-a-month probioticLocked · 25 tokensUnlock
- Ten supplement suppliers, with direct contactsLocked · 20 tokensUnlock
In case we have not met…
Edwin Hernández
Creative strategist
Founder of Anglyze · software for creative strategists
Founder and CEO · NURT BALANCE
My name is Edwin. Seven years in e-commerce across the United States, Latin America and Europe, scaling brands on Meta and TikTok Shop.
I do not teach it from the outside: every system I teach I test first with my own money and my own ads, in my own supplement brand.
Good ads do not come from copying the competition: they come from an angle architecture that tells you what to say, to whom and why.
Work with me
Two ways to work with me.
01
Implement a Creative System
I help you put in place the processes I use to build creative rounds across formats, concepts, frameworks, angles, personas and motives. Content for every awareness level, buyer persona research and a workflow that gives you creative variety.
- Creative rounds
- Every awareness level
- Buyer persona
- Workflow
02
One-to-one help building your supplement brand
We help you run the process already mapped out to build a solid brand, starting from research. Everything from the idea to the launch.
- Research
- Product
- Formulation
- Regulatory
- Naming
- Branding
- Packaging
- Creative and media strategy