A niche inside a four-billion-dollar market. Eight brands already in it.
The guide for launching an energy gum brand: what product you choose, what you are allowed to say, at what price, who you speak to, which ads you produce and how you build the page they land on. Eight brands taken apart one by one, with their own pages and their own ads.
What's inside
- 01Dónde estás entrando
- 02El producto
- 03Qué puedes decir
- 04Precio y oferta
- 05A quién le hablas
- 06El repertorio creativo
- 07La página
- 08Las objeciones
- 09El orden de ejecución
- Nueve partes: el hueco de mercado, las ocho marcas, el producto, los claims, la oferta, la página y la creatividad
- La comparativa de las marcas que ya están dentro, con su argumento
- La escalera de claims: qué se puede decir y qué hace falta para decirlo
- El orden de ejecución, fase a fase, con lo que no se hace todavía
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In case we have not met…
Edwin Hernández
Creative strategist
Founder of Anglyze · software for creative strategists
Founder and CEO · NURT BALANCE
My name is Edwin. Seven years in e-commerce across the United States, Latin America and Europe, scaling brands on Meta and TikTok Shop.
I do not teach it from the outside: every system I teach I test first with my own money and my own ads, in my own supplement brand.
Good ads do not come from copying the competition: they come from an angle architecture that tells you what to say, to whom and why.
Work with me
Two ways to work with me.
01
Implement a Creative System
I help you put in place the processes I use to build creative rounds across formats, concepts, frameworks, angles, personas and motives. Content for every awareness level, buyer persona research and a workflow that gives you creative variety.
- Creative rounds
- Every awareness level
- Buyer persona
- Workflow
02
One-to-one help building your supplement brand
We help you run the process already mapped out to build a solid brand, starting from research. Everything from the idea to the launch.
- Research
- Product
- Formulation
- Regulatory
- Naming
- Branding
- Packaging
- Creative and media strategy