Twenty-five thousand ads. One single headline.

The brand taken apart in full: the problem architecture under our own canon, the four doors of its funnel, the quiz step by step, the hundred hooks in its library, the small print of its guarantee and what its customers say in five different places. Two investigations merged, with the disagreements left in plain sight.

Thirty seconds: the scale, the funnel and where they are open to attack.

What's inside

01La marca
02La arquitectura
03A quién le habla
04Producto y oferta
05El embudo
06El repertorio creativo
07Lo que dicen sus clientes
08Su categoría
09La evidencia
10Qué se puede decir
11El mercado
12La suscripción
13Lectura para el estratega

Trece partes: la marca, el problema, las personas, la oferta, el embudo, los clientes y los claims
28 estáticos y 6 vídeos reproducibles de su librería real
El quiz paso a paso, dibujado como el embudo que es
La letra pequeña de su garantía, y las seis celdas donde las dos lecturas no coinciden

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In case we have not met…

Edwin Hernández

Creative strategist

Founder of Anglyze · software for creative strategists

Founder and CEO · NURT BALANCE

My name is Edwin. Seven years in e-commerce across the United States, Latin America and Europe, scaling brands on Meta and TikTok Shop.

I do not teach it from the outside: every system I teach I test first with my own money and my own ads, in my own supplement brand.

Good ads do not come from copying the competition: they come from an angle architecture that tells you what to say, to whom and why.

Work with me

Two ways to work with me.

01
Implement a Creative System
I help you put in place the processes I use to build creative rounds across formats, concepts, frameworks, angles, personas and motives. Content for every awareness level, buyer persona research and a workflow that gives you creative variety.
- Creative rounds
- Every awareness level
- Buyer persona
- Workflow
02
One-to-one help building your supplement brand
We help you run the process already mapped out to build a solid brand, starting from research. Everything from the idea to the launch.
- Research
- Product
- Formulation
- Regulatory
- Naming
- Branding
- Packaging
- Creative and media strategy

Book a call

Twenty-five thousand ads. One single headline.

Two ways to work with me.

Implement a Creative System

I help you put in place the processes I use to build creative rounds across formats, concepts, frameworks, angles, personas and motives. Content for every awareness level, buyer persona research and a workflow that gives you creative variety.

Creative rounds
Every awareness level
Buyer persona
Workflow

One-to-one help building your supplement brand

We help you run the process already mapped out to build a solid brand, starting from research. Everything from the idea to the launch.

Research
Product
Formulation
Regulatory
Naming
Branding
Packaging
Creative and media strategy

Book a call