The sachet is not convenience. It is preservation.
The guide to launching a supplement brand in liquid liposomal sachets: why the pack is a sachet, what a liposome really is, who competes, how much more the format is worth than a capsule, who manufactures it and at what minimums, the six traps, what the science holds and what you may claim in Europe and the United States. Fifteen parts and twelve decisions.
What's inside
- 01Por qué existe el sobre
- 02Qué es un liposoma
- 03El mapa
- 04La pregunta que vende
- 05El gradiente del claim
- 06La economía del formato
- 07Los destinos
- 08El repertorio creativo
- 09El producto real
- 10Cómo se fabrica
- 11Las trampas
- 12Qué aguanta de la ciencia
- 13Qué se puede decir
- 14Qué ingrediente lo merece
- 15Las doce decisiones
- Quince partes: el formato, el liposoma, el mapa, el precio, la fábrica, la ciencia y la ley
- Ocho marcas con sus anuncios, su permanencia y sus claims literales
- La prima del sobre sobre la cápsula, medida dentro de una misma marca
- Los fabricantes con sus mínimos reales, la máquina, el laminado y los plazos
- Qué puedes decir en Europa y en Estados Unidos, con las resoluciones que lo fijaron
- Las doce decisiones para lanzar, y la frase que no debes escribir nunca
To claim this resource, sign in to the portal
It costs 30 tokens, taken from your balance as you claim it. Creating your account gives you 100 free tokens, no card, so this one is covered.
In case we have not met…
Edwin Hernández
Creative strategist
Founder of Anglyze · software for creative strategists
Founder and CEO · NURT BALANCE
My name is Edwin. Seven years in e-commerce across the United States, Latin America and Europe, scaling brands on Meta and TikTok Shop.
I do not teach it from the outside: every system I teach I test first with my own money and my own ads, in my own supplement brand.
Good ads do not come from copying the competition: they come from an angle architecture that tells you what to say, to whom and why.
Work with me
Two ways to work with me.
01
Implement a Creative System
I help you put in place the processes I use to build creative rounds across formats, concepts, frameworks, angles, personas and motives. Content for every awareness level, buyer persona research and a workflow that gives you creative variety.
- Creative rounds
- Every awareness level
- Buyer persona
- Workflow
02
One-to-one help building your supplement brand
We help you run the process already mapped out to build a solid brand, starting from research. Everything from the idea to the launch.
- Research
- Product
- Formulation
- Regulatory
- Naming
- Branding
- Packaging
- Creative and media strategy