Twelve thousand ads. One single line.
The full report on ULTRA: what it sells and at what price, how it runs on Meta, the headline it repeats across 59 % of its account, how it names the category leader without putting that name in a single URL, what its customers say where it does not control the score, who would manufacture a copy and at what minimums, and why its differentiating ingredient cannot be sold in Spain today. Fifteen parts and eight corrections.
What's inside
- 01La tesis
- 02La marca
- 03La categoría
- 04La máquina
- 05La doctrina
- 06Los estáticos
- 07Nombrar al líder
- 08El público
- 09La oferta
- 10Los destinos
- 11La voz del cliente
- 12El envase y la fábrica
- 13España y la UE
- 14Lo que no se sostiene
- 15Qué se importa
- Quince partes: la marca, la categoría, la máquina, el público, la oferta, la fábrica y la ley
- 11.995 anuncios medidos, con el titular que se lleva el 59 % de la cuenta
- El copy literal de las piezas que nombran al líder, con su estado de evidencia
- Cinco notas de reputación del mismo negocio, de 4,88 a una F, sin promediarlas
- Los fabricantes con sus mínimos reales, y los costes que sí existen
- Ocho correcciones a las cifras que circulan mal sobre esta categoría
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In case we have not met…
Edwin Hernández
Creative strategist
Founder of Anglyze · software for creative strategists
Founder and CEO · NURT BALANCE
My name is Edwin. Seven years in e-commerce across the United States, Latin America and Europe, scaling brands on Meta and TikTok Shop.
I do not teach it from the outside: every system I teach I test first with my own money and my own ads, in my own supplement brand.
Good ads do not come from copying the competition: they come from an angle architecture that tells you what to say, to whom and why.
Work with me
Two ways to work with me.
01
Implement a Creative System
I help you put in place the processes I use to build creative rounds across formats, concepts, frameworks, angles, personas and motives. Content for every awareness level, buyer persona research and a workflow that gives you creative variety.
- Creative rounds
- Every awareness level
- Buyer persona
- Workflow
02
One-to-one help building your supplement brand
We help you run the process already mapped out to build a solid brand, starting from research. Everything from the idea to the launch.
- Research
- Product
- Formulation
- Regulatory
- Naming
- Branding
- Packaging
- Creative and media strategy