Korea has spent three years proving this format. Europe is still almost empty.

The guide for building a supplement brand in jelly stick format: the ground, the product, what you are allowed to say, at what price, who you speak to, which ads work, what the page looks like, where it sells and who manufactures it. Two investigations merged into one document, with the disagreements left in plain sight.

Thirty seconds: the category, who buys traffic and what survives the format.

What's inside

01El terreno
02Las nueve marcas
03El producto
04Qué puedes decir
05A quién le hablas
06El repertorio creativo
07La página
08Dónde se vende
09Producto y fábrica
10El orden de ejecución

Diez partes: el formato, Corea, los territorios, las marcas, el precio, la fórmula y la fabricación
El mercado coreano con sus cifras, que es de donde sale la tendencia
Los fabricantes, los costes y el marco regulatorio europeo
Los dieciséis módulos de la página de destino, y los cuatro que no reúne nadie
Las cinco celdas donde las dos lecturas de la categoría no coinciden

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In case we have not met…

Edwin Hernández

Creative strategist

Founder of Anglyze · software for creative strategists

Founder and CEO · NURT BALANCE

My name is Edwin. Seven years in e-commerce across the United States, Latin America and Europe, scaling brands on Meta and TikTok Shop.

I do not teach it from the outside: every system I teach I test first with my own money and my own ads, in my own supplement brand.

Good ads do not come from copying the competition: they come from an angle architecture that tells you what to say, to whom and why.

Work with me

Two ways to work with me.

01
Implement a Creative System
I help you put in place the processes I use to build creative rounds across formats, concepts, frameworks, angles, personas and motives. Content for every awareness level, buyer persona research and a workflow that gives you creative variety.
- Creative rounds
- Every awareness level
- Buyer persona
- Workflow
02
One-to-one help building your supplement brand
We help you run the process already mapped out to build a solid brand, starting from research. Everything from the idea to the launch.
- Research
- Product
- Formulation
- Regulatory
- Naming
- Branding
- Packaging
- Creative and media strategy

Book a call

Korea has spent three years proving this format. Europe is still almost empty.

Two ways to work with me.

Implement a Creative System

I help you put in place the processes I use to build creative rounds across formats, concepts, frameworks, angles, personas and motives. Content for every awareness level, buyer persona research and a workflow that gives you creative variety.

Creative rounds
Every awareness level
Buyer persona
Workflow

One-to-one help building your supplement brand

We help you run the process already mapped out to build a solid brand, starting from research. Everything from the idea to the launch.

Research
Product
Formulation
Regulatory
Naming
Branding
Packaging
Creative and media strategy

Book a call