There are dozens of frameworks. Here is one that ran, for each.
Video ads from digestive health, skin and wellness brands, grouped by framework — each one with its brand, the awareness level it speaks to, the problem it works, and a link to watch it.
What's inside
- Cada framework de vídeo dibujado como la cadena de pasos que es
- Anuncios de vídeo reales colgando de su framework, no en una lista aparte
- El nivel de conciencia al que le habla cada pieza
- Los frameworks que no tienen ningún vídeo, dichos como lo que son
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In case we have not met…
Edwin Hernández
Creative strategist
Founder of Anglyze · software for creative strategists
Founder and CEO · NURT BALANCE
My name is Edwin. Seven years in e-commerce across the United States, Latin America and Europe, scaling brands on Meta and TikTok Shop.
I do not teach it from the outside: every system I teach I test first with my own money and my own ads, in my own supplement brand.
Good ads do not come from copying the competition: they come from an angle architecture that tells you what to say, to whom and why.
Work with me
Two ways to work with me.
01
Implement a Creative System
I help you put in place the processes I use to build creative rounds across formats, concepts, frameworks, angles, personas and motives. Content for every awareness level, buyer persona research and a workflow that gives you creative variety.
- Creative rounds
- Every awareness level
- Buyer persona
- Workflow
02
One-to-one help building your supplement brand
We help you run the process already mapped out to build a solid brand, starting from research. Everything from the idea to the launch.
- Research
- Product
- Formulation
- Regulatory
- Naming
- Branding
- Packaging
- Creative and media strategy