Forty-three static concepts, and 245 real ads that show them.
The catalogue we classify any static with, and under each concept the supplement ads running on it right now — with what to look for to recognise it, and the two layouts nobody is using.
What's inside
- El catálogo de los 43 conceptos de estático, con qué hay que mirar para reconocer cada uno
- 245 anuncios reales de 46 marcas de suplementos, clasificados uno a uno
- Agrupados por concepto y por nivel de conciencia, con su ficha al abrirlos
- Los dos layouts que no usa nadie, y los conceptos sin un solo ejemplo
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In case we have not met…
Edwin Hernández
Creative strategist
Founder of Anglyze · software for creative strategists
Founder and CEO · NURT BALANCE
My name is Edwin. Seven years in e-commerce across the United States, Latin America and Europe, scaling brands on Meta and TikTok Shop.
I do not teach it from the outside: every system I teach I test first with my own money and my own ads, in my own supplement brand.
Good ads do not come from copying the competition: they come from an angle architecture that tells you what to say, to whom and why.
Work with me
Two ways to work with me.
01
Implement a Creative System
I help you put in place the processes I use to build creative rounds across formats, concepts, frameworks, angles, personas and motives. Content for every awareness level, buyer persona research and a workflow that gives you creative variety.
- Creative rounds
- Every awareness level
- Buyer persona
- Workflow
02
One-to-one help building your supplement brand
We help you run the process already mapped out to build a solid brand, starting from research. Everything from the idea to the launch.
- Research
- Product
- Formulation
- Regulatory
- Naming
- Branding
- Packaging
- Creative and media strategy