A concept is not copied. It is adapted. These ten are the ones that keep working at the bottom.
Ninety-seven real ads from digestive health and wellness brands, classified one by one by awareness level and by the variable each one works — and out of that, the ten static concepts that show up most when somebody already knows the product or is ready to buy, with the method for turning them into yours.
What's inside
- Los 10 conceptos que funcionan con quien ya conoce el producto
- Sacados de 97 anuncios reales de marcas Product Aware y Most Aware
- Con el foco de cada uno y por qué cierra en ese nivel
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In case we have not met…
Edwin Hernández
Creative strategist
Founder of Anglyze · software for creative strategists
Founder and CEO · NURT BALANCE
My name is Edwin. Seven years in e-commerce across the United States, Latin America and Europe, scaling brands on Meta and TikTok Shop.
I do not teach it from the outside: every system I teach I test first with my own money and my own ads, in my own supplement brand.
Good ads do not come from copying the competition: they come from an angle architecture that tells you what to say, to whom and why.
Work with me
Two ways to work with me.
01
Implement a Creative System
I help you put in place the processes I use to build creative rounds across formats, concepts, frameworks, angles, personas and motives. Content for every awareness level, buyer persona research and a workflow that gives you creative variety.
- Creative rounds
- Every awareness level
- Buyer persona
- Workflow
02
One-to-one help building your supplement brand
We help you run the process already mapped out to build a solid brand, starting from research. Everything from the idea to the launch.
- Research
- Product
- Formulation
- Regulatory
- Naming
- Branding
- Packaging
- Creative and media strategy