The ad is only half the job. The other half is where it lands.
Nineteen supplement brands, 136,870 ads with a tagged destination, and the ten page types they send traffic to. For each one: how it is used, what message it carries, when it makes sense — and the ads that feed it, how long they last, how many duplicates they run and the concept they are built with.
What's inside
- Las 10 tipologías de página de destino de la categoría
- A dónde manda de verdad su tráfico cada una de 19 marcas de suplementos
- Qué trabajo hace cada tipología y cuándo no sirve
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In case we have not met…
Edwin Hernández
Creative strategist
Founder of Anglyze · software for creative strategists
Founder and CEO · NURT BALANCE
My name is Edwin. Seven years in e-commerce across the United States, Latin America and Europe, scaling brands on Meta and TikTok Shop.
I do not teach it from the outside: every system I teach I test first with my own money and my own ads, in my own supplement brand.
Good ads do not come from copying the competition: they come from an angle architecture that tells you what to say, to whom and why.
Work with me
Two ways to work with me.
01
Implement a Creative System
I help you put in place the processes I use to build creative rounds across formats, concepts, frameworks, angles, personas and motives. Content for every awareness level, buyer persona research and a workflow that gives you creative variety.
- Creative rounds
- Every awareness level
- Buyer persona
- Workflow
02
One-to-one help building your supplement brand
We help you run the process already mapped out to build a solid brand, starting from research. Everything from the idea to the launch.
- Research
- Product
- Formulation
- Regulatory
- Naming
- Branding
- Packaging
- Creative and media strategy