Nine thousand ads from one brand. Four hundred read one by one.
The full teardown of SEED Health: 9,315 ads in the library, 314 still running, and a cut of 400 pieces read piece by piece — 200 videos script by script and 200 statics visually. The angle architecture, the thirteen pain families, the ten personas, the frameworks, the awareness levels, the twenty-two landing routes, and a section on what the report cannot tell you.
What's inside
- 01Las deducciones
- 02El inventario
- 03La arquitectura
- 04Las personas
- 05Los frameworks
- 06Los estáticos
- 07Las páginas de destino
- 08La voz del cliente
- 09Lo que no puede decir
- Nueve partes sobre 9.315 anuncios, con 400 leídos uno a uno
- Los cuatro universos de datos, sellados para que no se mezclen
- Macros, micros y dolores; las personas que sí se leen en el creativo
- Los frameworks de 200 vídeos guion a guion, y las 22 rutas de destino
- Lo que el informe NO puede decir, dicho al final
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In case we have not met…
Edwin Hernández
Creative strategist
Founder of Anglyze · software for creative strategists
Founder and CEO · NURT BALANCE
My name is Edwin. Seven years in e-commerce across the United States, Latin America and Europe, scaling brands on Meta and TikTok Shop.
I do not teach it from the outside: every system I teach I test first with my own money and my own ads, in my own supplement brand.
Good ads do not come from copying the competition: they come from an angle architecture that tells you what to say, to whom and why.
Work with me
Two ways to work with me.
01
Implement a Creative System
I help you put in place the processes I use to build creative rounds across formats, concepts, frameworks, angles, personas and motives. Content for every awareness level, buyer persona research and a workflow that gives you creative variety.
- Creative rounds
- Every awareness level
- Buyer persona
- Workflow
02
One-to-one help building your supplement brand
We help you run the process already mapped out to build a solid brand, starting from research. Everything from the idea to the launch.
- Research
- Product
- Formulation
- Regulatory
- Naming
- Branding
- Packaging
- Creative and media strategy